Budget Direct

Budget Direct wanted to develop an audio logo to add to their suite of distinctive brand assets. Their aim was to help build brand salience and recall in a competitive sector and further cement the Insurance Solved™ brand platform.

To link the brand name with Insurance Solved™ in the minds of consumers and aid memorability, we decided to sing the tagline: Insurance Solved with Budget Direct.

After a round of sonic moodboarding, a group vocal style was developed. Full orchestra backing was used to match Budget Direct’s cinematic advertising style.

“We have really enjoyed working with Resonance on the new audio signature.  We wanted to capture the character and spirit of the thousands of people that deliver Budget Direct, Australia’s most award-winning insurance, in a very memorable way”
Jonathan Kerr – Chief Growth Officer, Budget Direct