Finder

We were approached by Finder to create a unique sonic identity for finder.com.au which included a full length song and an audio logo. The goal of this was to establish an ongoing soundtrack for the brand

The process included close collaboration with the Finder team and we went through an iterative process to create the key assets, starting with a full-length song, but always with an eye on creating a distinctive audio logo. Over the years, we have refined the messaging to suit current brand positioning.

Finder’s co-Founder Fred Schebesta says, “What is Finder without dot com dot au? The song is directly connected. Together with Resonance, we have created a jingle that most people in the country could sing back to you straight away. It has helped our brand become more recognisable and projected our brand personality for several years now.”