PETBARN

Petbarn were looking to create bespoke brand music and audio logo to accompany their refreshed brand identity and character-based retail advertising. Something simple, modern, upbeat and catchy, that has a distinct tone different from more traditional retail brands.

Petbarn’s sonic essence was all about capturing the emotions of a happy, healthy pet. A confident, positive and quirky PET-itude! We developed an instrumental groove track that was playful, positive and charming – just like your favourite pet. It featured cute sound design and interchangeable animal sounds to add character and tailor it to the pets featured in the ads

The role of music for Petbarn is to set the tone of the brand and category and supplement the bright yellow branding. This leaves the VO or characters free to deliver retail messaging or expert pet health advice.