Singapore Airlines
We have a long relationship scoring brand campaigns for Singapore Airlines. In 2019 we were commissioned to compose the score for their stunning new inflight safety film. Bringing a cinematic approach to the film, the music needed to capture the spirit of the iconic Singapore Girl as she journeyed around Singapore’s landmarks and hidden gems.
The Approach
Although we were creating an original contemporary piece, we also wanted to imbue the history and heritage of the airline, so we used a subtle thread of the iconic ‘Singapore Girl’ melody throughout. Weaving the score around the important safety message, the music had to have a great deal of light, shade and dynamics. Only a full orchestra was appropriate to bring the piece to life.
How It Resonates
The film has had over 1.7 million views on YouTube. Here are some of the comments:
“When the music started playing at 0:01 I know that I feel at home with Singapore Airlines… Love the safety video.”
“The music is very elegant! With the scenes and concept, that’s the most exotic, classy and beautiful in-flight safety video! Awesome Singapore Airlines!”
“Love the music! It really gives a sense of travel and flight. Nice cinematography too! Great job Singapore Airlines!”
Our involvement
Inflight
Bespoke Music
Brand VO
Brand Film
The brand film ‘The Lengths We Go’ highlights the provenance of every aspect of the SIA customer journey. Our score needed to support this with detail and texture and reflect the premium quality of the airline’s offering.
Brand Film
The score for this brand spot was the thread that carries the viewer through these wonderous representations of the unique spaces that are part of the SIA onboard experience.