OFX

OFX approached us with two challenges: to create ‘an ownable music track for OFX to represent the OFX brand consistently globally, as well as an ownable brand sting to appear at the end of all advertising, videos, social and radio’. The purpose of this was to establish a library of consistent and unified sonic assets across all their marketing platforms.

After a deep dive into the OFX brand positioning, we undertook a process of sonic auditing and sonic mood boarding to narrow down some areas for exploration. We then commenced a collaborative process including voice casting and music demos to fine-tune the genre, tone and structure, culminating in the creation of the sound of OFX.

Anna Macfarlane, Global Head of Brand & Marketing Services at OFX, says “Finding a unique sound to reflect who we are globally was an important step in helping us shift from being seen as an individual brand within each of the countries we operate in, to becoming one consistent global brand. Crafting the right balance of light-heartiness, dynamism and humanity was no easy feat but the team did an incredible job and we love the end result.”