In 2018 we were commissioned to create the brand music and sonic identity for the much anticipated launch of amazon.com.au. The brand music needed to be instantly identifiable and at the same time be very adaptable.

Our goal was to create a signature vamp/riff that would be modular and could allow customisation to tell unique stories. We also needed to highlight the ‘everything from A-Z – easy az’ positioning.

The brand music, originally to be used in Australia only, was received so well that it has since been used across international markets.