Woolworths Group

We defined WWG’s sonic essence based on three key pillars of their brand: Together, Progressive, Energised.
As Australia’s largest employer, representing their employees was a key criteria for the music. We did this by incorporating voice.
To convey the organisation’s forward momentum, the music utilises a pulsating, repeated note throughout the brand music and into the audio logo.

WWG’s new animated logo represented a single idea cascading and resonating throughout the many layers of the group organisation. The audio logo and core brand anthem needed to amplify that narrative.
Since launching the brand anthem for use across internal and corporate communications, WWG commissioned remixes for specific contexts such as sustainability and first nation initiatives.