Woolworths

The Resonance partners have had a decades-long relationship with M&C Saatchi/Greenhouse and Woolworths. This close ongoing partnership has created a comprehensive package of audio assets building on the historic ‘Fresh Food People’ melody, that includes all brand music, seasonal specials, weekly Fresh Market Updates and in-store music.

Having a very close working relationship with M&C/Greenhouse who have a great appreciation for music, means we are often involved well before the films go into production to identify the right approach. This could mean adaptations of the existing brand music library, composing new bespoke music, or re-recording/arranging existing well-known songs. Although there is a wide variety of music options used by the brand, they all feel part of the Woolworths sonic family.

Woolworths is one of Australia’s most loved brands as well as being as one of the most recognisable sonic brands. We are proud and honoured to play our small part in this process.