Snooze recognised the importance of a memorable audio logo to etch the phrase “it’s amazing what a little snooze can do” deep into the minds of Australian consumers.
Snooze understood that vocalising can be a powerful tool, and in Snooze’s case, including this catchy line proved remarkably effective.
The success was such that, after a decade, Snooze reached a point where they could remove the words altogether, as the melody alone had become instantly recognizable.
TThe Snooze audio logo stands strong and resonates with the audience, solidifying Snooze’s brand identity.
The original Snooze audio logo.