Airtasker

In 2022 Thinkerbell approached us to help develop a sonic identity and soundtrack to support their new brand campaign. The idea is born from the insight that people feel a little moment of joy when they complete a set of tasks that they know they need to do. No matter the occasion or moment you have, from hosting a birthday party, moving into a new home, or gardening – you can turn to Airtasker’s skilled Taskers to help you get more done.

Says Paul Swann, Executive Creative Tinker, Thinkerbell: “By reinterpreting Beethoven’s Ode to Joy, we’ve leveraged a universally-known and memorable piece of music to create a new sonic brand device. This distinctive device will appear within all of the brand’s communications and also throughout the platform’s integrated product experience. This work is uplifting and distinctive, which we feel captures the experience of using Airtasker.”

Says Noelle Kim, Chief Marketing Officer, Airtasker: “We are fortunate to work with some of the best agencies across the industry when bringing this new brand platform to life starting from the insight. Our occasion led communication strategy truly reflects the unique value that Airtasker brings and the creative strikes the right balance between the functional message of breadth of tasks with the emotional benefit you feel when you get things ticked off your to-do list. We fell in love with the audio mnemonic from the moment we heard it and believe it will be a core part of our brand DNA for years to come.”